In 1987, Red Bull not only launched a completely new product, it created and has lead ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 8000 people in over 165 countries, selling over 5 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
The Distributor Partner Manager’s (DPM) main priority is developing annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through a set Distribution Partner. Key responsibilities include: communicating strategic priorities; driving and managing key RB initiatives; ensuring implementation of merchandising standards; tracking and measuring KPI execution; monitoring sales/POS progress against business plans; and coaching a Distribution Partner to produce execution excellence.
AREAS THAT PLAY TO YOUR STRENGTHS
(all the responsibilities we'll trust you with)
RB STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS
Coordinates meetings with DPs to explain and implement Red Bull business strategies and initiativesCommunicates proper alignment and understanding of strategies and goalsImplements systems to track and benchmark DPs against key initiatives/goalsEnsures DPs fully understand and execute RB merchandising standards consistent with RBCA guidelinesTrains sales reps to guarantee clear understanding of RBCA merchandising (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)Establishes set communication schedule to discuss upcoming and ongoing Key Account ProgramsImplements process for late notice or emergency programs to ensure rapid communication and executionEnsures DPs implement tracking system to gage execution effectivenessBUSINESS PLAN
Develops with the DPs the annual business plans with regards to organization requirements, distribution, volume and KPI targetsSecures agreement on necessary subjects and reviews monthly scorecard to track progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)Consistently communicates with top management to guarantee alignmentEstablishes POS plans for distributorCoordinates with RB office personnel to issue on-going updates against allocationKeeps DP abreast of any new POS items and applicable allocation/timingDevelops organization model with DP and gains commitment against specific personnel structure to drive Business PlanBUSINESS INTELLIGENCE
Maintains strong working knowledge of all Red Bull systems.Develops knowledge of key account systems and how they relate to DPReviews monthly RB systems reports ‘buy’ and ‘non-buy’ reports against goals and issues follow-up objectivesProactively uses Out-of-Stock analysis to ensure proper merchandising personnel is in placeHolds DPs accountable for data submission into RB systems to ensure accurate and timely informationDISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
Thorough working knowledge of distributors internal systems and structureUnderstands distributor’s hierarchy and has relationship from the top down (Owner to Managers)Clear understanding of the person responsible and accountable for tasks or programs within distributorshipWorking knowledge of routing procedures and able to suggest better route to market and/or manpower needs based on distribution and account frequencyKnowledgeable on reps and area manager’s pay structure in order to program and hold accountableAbility to communicate and share best practices from other DP on structure accountability systemsMISCELLANEOUS
Share and enforce guidelines with regards to RB inventory policyProvide on-going feedback relative to DP performance against objectives and KPIsDevelops working knowledge of geographic and demographic areas in assigned geographyDevelops expertise with regards to product competition and distributor competition in respective areaCommunicates regularly and works effectively with all RB sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the country goals with the DP
YOUR EXPERIENCE INCLUDES:
(proven performance in)
- Outstanding sales experience and track record in Consumer Goods industry (Bev. Preferred), +3 years
- Distributor and Supplier experience preferred
- Ability to lead, manage and motivate distribution partners with experience, +3 years
- Strong communicator and motivator
- Excellent negotiator and influencer
- Clear and proven ability to develop and implement successful sales and trade marketing strategies
- Strong knowledge of consumer marketing principles
- Successful track record in managing teams
- Excellent communication skills, including presentation and training ability
- Outgoing personality and friendly
- Able to work independently with responsibility, and be organized
- Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
- Valid Driver’s License

TRAVEL UP TO: 50%
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